![]() And that is something it might be worthwhile to be more targeted in your use of time. For not much more, you can blanket a neighborhood with direct mail and not have to pay for all the bells and whistles.īut door knocking is not scalable like direct mail is. Maybe the marketing isn’t appealing to you. Their home valuation pages include automated valuation models (AVMs) as part of a CMA tool to share with homeowners, Door Knockers The SmartTargeting program works as a simple marketing platform ![]() Similar to a VA service like Agentology, their Outreach program quickly calls new leads and prequalifies them for you. SmartZip also has its own call center that you can add-on, called Outreach. It is a targeted way to stay top-of-mind in your sphere and present when they know someone who is considering buying or selling. It does not replace your referral marketing, but instead, it subtly shows your sphere ads showcasing your recent work. This is an additional program that is an intriguing way to stay in front of past clients. SmartZip has a few optional additional products to consider. There are numerous sites to match your call to action, like home price inquiries, market trends, and more. You can control if the phone number is forced or not. You can create your own URL for your specific farm, e.g. Prospects include their access codes providing in your marketing materials. That way you can track when your leads are using the landing pages your marketing is putting in front of them. Once you have it set up, the automated marketing campaigns does most of the work without needing you to click send on mail.īelow are examples of the landing pages you can send your prospects to. You customize the direct mail pieces, landing pages, and get the “access key” that you can share with your prospects in any way you like. SmartZip is not, and gives you some control over the outreach as well. Other lead sources are often fairly opaque about where their lead sources are coming from. Welcome to your one-stop-shop for SmartZip reviews! In 2019, SmartZip was bought by Constellation, who just a month previous had also bought SmartZip’s competitor, Offrs. SmartZip was born in 2008 and is headquartered in Pleasanton, California. SmatZip also has tools designed for cultivating your sphere and referrals. SmartZip is designed to target the “top 20%” of homes most likely to sell, and shares the information on how many homes close in their targeted top 20% versus the other 80%. SmartZip is a tech company, but its techniques are old-fashioned, often using direct mail in addition to digital marketing to target these homeowners. SmartZip is a real estate lead generation service that uses predictive analytics and big data to supposedly identify homeowners most likely to sell. View Other Real Estate Paid Leads Services Overview
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